I often think all this supermarket advertising is a scam, all these special offers and price match deals.
I mean, if you think about the “Price Match” it really is a safe bet for the supermarkets. Over say an average £100 shop (average for me anyway) some items will be on ‘a deal’ , reduced or on promotion or you select ‘own brands’ which aren’t included; and others will be dearer. So, over the course of totting up the 70 or so items in your trolley the odds are the price total will even out . However, just in case, the supermarkets add a proviso to their price promise… for Tesco, (who I’ve used for this experiment), they set their refund to a maximum £7 (I think).
Of course they only offer this price comparison over the ‘leading’ supermarkets: Tesco, Sainsburys, Asda, Morrisons. I would at this point argue that Lidl and Aldi may have a claim to that title too but I don’t think the BIG FOUR dare.
Watch the Aldi ad and you’re encouraged to: “Take the Aldi Challenge”
So I have. I wanted it to be a day I had a large shop to do so I ended up with a broad range of products.
I went to Aldi today and bought 94 items at a total cost of £86.45
It was an interesting experiment because as I was adding things like yoghurt and frozen desserts I noticed that the portion sizes in Tesco were SMALLER. In these instances I have added extra units to get the same grams. With the meat I added the slightly smaller pack sizes (Rump Steak for example- 2 in Tesco =500g in but in Aldi =566g that’s 10% more meat).
As such, the comparable Tesco order was made up of 109 items ( The luxury yoghurts in Aldi were 150g I had 12; the Tesco Finest were 125 g so I had to get 4 more: The Aldi Chocolate desserts were 190g; the nearest equivalent, a Tesco Chocolate Surprise, was only 125g so instead of 12 I needed 18. The other differences in numbers were the loose red onions)
The total in Tesco was a staggering £123.03.